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A Content Marketing Funnel Explained

A content marketing funnel [logical-kiwi-fwdjrh.mystrikingly.com writes] can let potential customers learn more about your company, find solutions to their problems, and become confident in purchasing from you. Content is best suited for each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists grab attention, generate leads, and keep customers engaged. Gated content, such as guides and templates, also performs well at this stage.

Awareness

At this point, consumers are only aware of the existence of your brand and the services you offer. This is the stage where content what is content in marketing designed to educate and inform potential customers about the challenges your solution solves as well as its differences from competitors.

To identify your content gaps for this stage, consider the different types of keywords your audience uses to browse online. Keyword research can be used to determine the terms your target audience is using when they search online. This will assist you in determining whether your product or service is required. This data can then be used to develop an editorial calendar and decide the content pieces that will target those terms.

Additionally creating content for this phase of the funnel will help you build your brand's affinity with consumers. The more people learn about your brand, the more confidence they'll have in your ability to solve their problems. This results in higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-planned content strategy can help you close the conversion gap in this stage. For instance, if you discover that the majority of your content is aimed at awareness but not enough is helping buyers make a purchase decision, you may increase the amount of money you spend on advertising campaigns to target middle-funnel keywords.

Social media is a different way to boost your bottom-of-the-funnel conversion. Social media platforms like Twitter and Facebook allow you to interact directly with your customers, providing you the chance to show your customer service. This can range from tweeting good reviews to promoting special deals.

You can also leverage existing content to draw buyers to the bottom of the funnel like blog posts or case studies. For instance, if write a blog post explaining why your product is better than one from a competitor then you can post it on social networks and ask readers to subscribe to your email list for more details. You can also encourage a conversion at this stage by asking your followers to include your name in their social media posts after having used your product. This will inspire others to do the same and spread the word about your brand.

Consideration

A successful content strategy will consist of a variety types that draw customers in each stage of the funnel. For example campaigns to promote brand awareness could include ads, but they should also feature blogs and infographics that address common objections and concerns. The content can then be shared via social media and email to drive organic traffic.

As buyers move through the consideration stage and begin to look for specific features of products that will help them to make a purchasing decision. Frequently asked questions (FAQ) pages are a great content type to use in this phase. Use tools for keyword research such as Ubersuggest or Google search for popular hashtags within your industry to discover questions that your readers ask. Find answers to these questions and then put them on your content funnel map.

At this point it is crucial to present a clear value proposition that demonstrates to prospective customers the way your product or service can solve their problem and make them more money. The content should also demonstrate the uniqueness of your brand in comparison to the brands of your competition.

It's a fairly simple stage to measure, as consumers are making a decision whether they want to buy. Examine metrics such as conversion rate, payment figures and click-through rates to determine if your efforts are working.

As they reach the advocacy stage, your brand grows more and more important to them. They will be sharing your content with friends because they are so passionate about it. This is a great way to increase your audience. But you'll have to focus on creating content that entices people to share it, instead of focusing on only engagement metrics. Use Sprout Social, for example to track the number of shares on social media as a result of your content marketing efforts. This will give you a clear picture of your influence.

Decision

At the decision stage the buyers are looking for content that confirms their purchase and provides instructions on how to utilize the product. At this point, they want to know that your solution will solve their issue and make the investment worthwhile. At this stage the need for high-quality content such as product guides, case study videos, and customer success tales are crucial. Your customers also want to be capable of asking questions and get answers from your support team. It is a great way to please your customers and to encourage them to by sharing their experiences.

At this stage you're hoping that the customer will become a brand ambassador and promote your product to their friends and colleagues. To convert these advocates into rave customers, you'll need to provide them valuable content that helps them get the most from your product or service. Personalized newsletters tutorial videos, free trial offers, and loyalty programs are great methods to achieve this.

It's time to focus on the retention of your audience after it has transformed from leads to paying customers. The conventional content marketing funnel models tend to view revenue as the end of the journey, however it is important to remember that customers will continue to interact with brands after they have completed a purchase. It's crucial to reimagine funnels as a dynamic structure that incorporates revenue, instead of a static model.

The conventional content marketing funnels are useful for making your plan, but they do not take into account the complexity of the buyer's journey. Reimagining the funnel of content marketing as circular models will help you develop an overall strategy. By planning for every step of the journey you'll be able develop content that will engage your audience and increase conversions. You can then use the information from these conversions to enhance your strategy and ensure it's working. Are you ready to discover how this strategy will benefit your business? Contact us today to request a complimentary playbook for content marketing.

Retention

A funnel for marketing content can be a useful instrument to aid brands in planning and implement their strategy. It can also provide visibility into the gaps in their strategy for content that must be filled. For example the case where a brand has a large amount of content targeted at generating awareness and interest, but a small amount that are geared towards the middle of the funnel, they should prioritize creating content for this stage.

Utilize tools such as Ahrefs which examine the average time on a page and bounce rates of each piece to determine how specific your content is. The higher the number, the more effective your content.

Once you've created content for the top of your funnel for marketing content, it's important to keep it current and relevant. This will ensure that your audience stays interested and engaged in your brand and the products or services it offers. The best way to do this is to create fresh content that what is content marketing focused on specific keywords, provides answers to questions that are likely being searched by your audience and includes the most current information regarding your business or product.

When your audience arrives at the MOFU stage, they'll be looking for more detailed information about your product or service, as and ways to resolve their problems. It's also crucial to establish trust at this stage by giving honest reviews and demonstrating your value.

The final stage of the funnel for content marketing is where your audience will make a purchase decision. This is typically accomplished through gated content that requires an email address or other method of registration to gain access. The content is designed to turn the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can follow to follow up.

You can still influence your customers' journeys through your brand, even if the support and sales teams are primarily responsible for customer retention. Create content that will delight your customers throughout the entire process of content marketing. This could include useful sources, information behind-the-scenes and special promotions that only your audience will be able to access. If you can build trust to your customers, they will become your best advocates and help to reduce the time to sell.