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A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, discover solutions to their problems and feel confident about buying from you. Different kinds of content work best for each stage of the funnel.

Checklists, videos and infographics are effective in attracting attention, generating leads and keeping readers interested. Gated content, such as templates and guides, also performs well at this stage.

Awareness

At this point, customers are aware of the existence of your brand. They are also aware of the solutions you offer. This stage is where content is created to educate potential customers and inform them about the problems that your solution addresses as well as its differences from competitors.

To determine the gaps in your content at this point, think about the types of keywords your target audience uses to search online. Keyword research can be used to determine the terms your audience uses when searching online. This will assist you in determining whether your product or service is needed. This information can then be used to develop an editorial calendar and decide the content pieces that will focus on those keywords.

As a bonus creating content for this part of the funnel helps you build your brand affinity with consumers. The more your consumers know about your brand, they'll have more faith in your ability to solve their problems. This leads to higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.

A well-planned content strategy can help you close the conversion gap in this stage. If, for instance you discover that the majority of your content is targeted at generating awareness, but not enough is influencing consumers to make a buying decision, then you could increase the spending on advertising campaigns targeting middle-funnel keywords.

Social media is another way to boost your bottom-of-the-funnel conversion. Social media platforms like Twitter and Facebook let you interact directly with your customers and give you an opportunity to showcase your customer service. This can range from tweeting good reviews to promoting special offers.

You can also utilize content that is already available to push buyers down the funnel, such as case studies or blog posts. If you write a blog article explaining the reasons why your product is superior to the competition's you can share it via social media and encourage your customers to join your email list to get more information. You can also encourage conversions at this point by asking users to tag you on their social media posts once they have used your product. This will motivate others to follow suit and spread the word about your brand.

Inquiry

A good content strategy will comprise a variety of content types that capture consumers at every stage of the funnel. For example campaigns to promote brand awareness could contain ads however, they should also feature blog posts and infographics that provide answers to common issues and objections. The content can then be distributed via social media and emails to drive organic traffic.

As buyers move through the process of considering and begin to look for specific features of products that can help them make a buying decision. This is the perfect time to create FAQ pages. Use keyword research tools like Ubersuggest or search popular hashtags for your industry to find people who are asking. Then, craft answers to these questions and include them in your content funnel map.

During this stage, it's important to provide an unambiguous value proposition that shows potential customers what your product or service will solve their problems and earn them more money. The content should also highlight your brand's distinctiveness in comparison to your competition.

This is a relatively simple stage to measure, since consumers are making a decision whether they want to buy. Consider metrics like conversion rate, payment numbers and click-through rate to determine whether your efforts are producing results.

As consumers move into the advocacy phase and become loyal customers of your brand and are more likely to share your content because they feel so strongly about it. This is a great way to increase your audience. But you'll need to concentrate on creating content that encourages people to share it, rather than focusing on purely engagement metrics. Utilize Sprout Social, for example to track social shares that are a result of your content marketing efforts. This will give you a much more accurate picture of the impact you have.

Decision Making

They are looking for content during the decision-making phase that substantiates the purchase and describes how to make use of the product. At this point they want to make sure that your solution will solve their problem and justify the cost. At this stage, high-quality content marketers, such as product guides as well as case study videos and customer success tales are crucial. Customers also want to be able to ask questions and get answers from your support team. Offering them customized emails and 24 hour customer support is a great way to delight customers and encourage them to share their experience with others.

At this point you're hoping that the customer will become a brand advocate and recommend your product to their colleagues and friends. In order to convert those who are advocates to raving fans you'll be required to provide them with useful content that can help them make the most of your product or service. You can do this by creating personalised newsletters, tutorial videos free trial offers, and loyalty programs.

It's time to begin focusing on the retention of your audience after it has turned from leads into paying customers. Content marketing funnels typically focus on revenue as their final goal. However, consumers will continue to interact and engage with brands even after they have made purchases. It's crucial to reimagine the funnel as a dynamic structure that incorporates revenue, rather than an unchanging model.

The conventional content marketing funnels are useful for creating your strategy, but they do not consider the complexity of the buyer's journey. Instead thinking of the funnel in a loop model will assist you in developing a more holistic and effective content marketing strategy content marketing. You can create content that engages your audience and boosts conversions by planning for each step of the process. You can then use the data from conversions to enhance and test your strategy. Are you interested in learning how this strategy can benefit your business? Contact us today to request a complimentary content marketing guidebook!

Retention

A funnel for content marketing can be a valuable tool to help brands plan and execute their strategy. It can also help them identify the areas where they are lacking in their approach. If a brand has lots of content geared towards attention and interest, but only a few pieces aimed at middle of funnel, it needs to develop content for this stage.

Use tools like Ahrefs which look at the average time on a page and bounce rates of each piece to determine how specific your content marketing b2b is. The higher these numbers are the more effective your content is.

Once you've created content for the top of your content marketing funnel It's essential to keep it up-to-date and relevant. This will ensure that your audience is engaged and curious about your brand and the products or services it offers. This can be accomplished by creating new content which is focused on keywords, addresses questions your audience is likely to search for, and provides the latest information regarding your business or product.

As your audience steps onto the MOFU stage they'll be seeking more details about your product or service, as well as solutions to their problems. In this moment it is crucial to establish trust by providing authentic reviews and demonstrating value.

In the final phase of your content marketing funnel, your audience will decide whether or not to purchase. This is achieved through gated content that requires an email address or other form of registration to access. The purpose of this content is to turn the interest and awareness you've created at the top of your content marketing funnel into leads that are qualified for your sales team to follow up on.

While customer retention largely falls in the hands of your support and sales teams, you can be a part of the journeys of your customers your brand by generating content that delights them throughout the entire content marketing funnel. This can include helpful sources, information behind-the-scenes and special offers that only your customers have access to. If you can build trust with your audience, then they will be your greatest advocates and will help you reduce your sales cycle.