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When you’re looking to hire an SEO agency, one of the most important steps is reviewing their case studies. A strong portfolio gives you a clear picture of what the agency can do and whether their style and results align with your goals. Start by looking at the types of clients they’ve worked with. Are they experienced in your niche or with businesses similar to yours in size and scope? An agency that has helped small brick-and-mortar stores may not be the best fit if you’re a international digital platform.

Next, examine the results they’ve delivered. Look for specific metrics like increases in organic traffic, higher positions for target terms, and growth in conversions. Be cautious of vague claims like "we boosted rankings" without specific metrics and timelines. The best portfolios show before and after data, ideally with verified reports from analytics platforms. Pay attention to the timeline of their improvements. SEO is a ongoing process, and patience is key.

Also check the diversity of their work. A good agency should have experience with various website types—e commerce, blogs, service based businesses, and corporate sites. If all their case studies look the same, they may not be capable of customizing their approach. Look for evidence of technical SEO, content strategy, and link building. A well-rounded skill set suggests a expert-led agency.

Don’t forget to read the case studies themselves. A strong portfolio doesn’t just list results—it explains the strategy behind them. Did they fix crawl errors? Improve site speed? implement a publishing schedule? Understanding their methodology helps you judge whether their practices are white hat and lasting. Avoid agencies that rely on black hat tactics or promise instant rankings.

Finally, reach out to previous customers if possible. Many agencies will provide references. Ask those clients about the quality of updates, openness about challenges, and fulfillment of guarantees. Real feedback from people who’ve worked with them can be more telling than any glossy case study.

Take your time reviewing the portfolio. A good atlanta seo service agency will be confident in their results and happy to answer your questions. If they’re unwilling to provide evidence, that’s a warning sign. The right partner will drive sustainable success, not just sell false hopes.